Can we possibly endure another 9 months of endless speculation of what exactly the next Apple 5 smart phone will be like? The rumour mill has already gone into overdrive, and all it took was one analyst’s report and hundreds of articles have been spawned. Ashok Kumar, an analyst at Rodman & Renshaw expects the iPhone 5 to be a “cult classic” due to Jobs’ imtimate involvement with it. It “was the last project that Steve Jobs was intimately involved with from concept to final design. For that reason…this product will establish the high water mark for iPhone volumes” wrote Kumar.

News filtering through that BlackBerry services are coming back on line, may be very welcome to the millions of BlackBerry users around the world who have been without their BlackBerry data services this week, but the PR damage has been colossal. The Canadian smartphone maker Research In Motion has given a corporate masterclass in incompetence. A company that has attracted a hard core loyal following amongst businessmen and teenagers alike, and made billions out of communication, has itself shown a perverse inability to communicate.